Authors have two things in common we all are looking to make a sale and reach a reader that is loyal. How do we connect to those readers in a market saturated with millions of books? Who is our ideal reader? What are they looking for in the world of Instagram of visual and video.
Hashtags are the key to making new connections, sorting out your post among the thousands posted in an hour. How do you make your book stand out? How do you clinch the sale?
What is a Hashtag?
(On social media sites such as Twitter and Instagram) a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.
Using the appropriate hashtags
Nothing sends your book to the bottom like using the wrong hashtags. My mission today is to teach you how to effectively use hashtags to find your niche market, build a lead, and make a sale of your novel.
1. Register your unique Hashtag with Twubs. (www.twubs.com)
2. Go to hashtag.org and research which ones are trending, popular, and most of all the hashtag definition.
3.Post #Hashtags in comments instead of captions. ( I have to admit I love doing it and I am under detox for putting hashtags in my comments.
4.Don't just use hashtags related to books, but also the subject matters. Example if your book is about wine then use hashtags related to wine. #winetasting, #vineyards.
Does this happen over night connecting to readers and potential buyers?
No, because in this business we as authors have to engage, connect, and build relationships with potential readers. Let your personality shine
and for goodness sake please talk about something more than just books. Your readers want to know an author isn't all about selling books. Have fun.
I am sharing the Top Ten Hashtags when it comes to Building relationship with potential readers.
Lastly, do a search in those hashtags and see what is trending at the top. What are they doing different. Study their style, develop what works. Engage with those in that hashtag. Invite them to read your books? Talk to them about their book. Also, this has worked for me I've downloading their free book and gave a review. Hashtags can be useful and gain new readers.
Do you want a list of hashtag as a bonus for reading my blog? Click the link and sign up for my email list and I will send an entire list of relevant hashtags to connect with potential readers and fellow authors.
We met on a Saturday, I was lonely, on a search to find a recipe, great content and Ms. P appeared in my search engine.
I have to admit our meeting was me in need of information, my way to make cupcakes call death by chocolate. So I went on her site, and I found me lost in her land. Loads and loads of information. I knew I would never leave her side. I know way too deep about site but it is a marketing gift to all authors looking to expand their brand. Why oh Why are authors not using Pinterest?
My bestie in my head and favorite social media has some facts we authors should know.
1. Pinterest has five times referral power than Facebook, Twitter, Instagram, and Linkedin. My bestie has no problem with sharing the love and bragging about your book, service, and/or product.
2. She offers the opportunity to have a business page. Yes, my bestie has no issues with pumping your brand. So Why are you just getting recipes and new hair dos off her page? You should have a business page and selling your books there.
3. She is my top referrer and in a close second is Instagram. Twitter only shares your top post. Facebook. Like most besties she has flaws too. Though she may bring traffic to your site, your book, and blogs there is also what is called bounce traffic. Bounce traffic is those who look but don't read..
4. My bestie is all about visual content and not very social. There is no beefs on her page because she is about her business. She is about your business.
So how do you connect and stay relevant on Pinterest?
1. Set up a business account.
Why? It gives you analytics on your page. My girl is a true friend because she gives you a snap shot of what pins are working and which ones are not. She gives you access to all business tools and allow you to embed her onto your blogs.
2.Write a nice profile
Use keywords and verbs because she operates like a search engine.
3. Create Theme Boards
Center around books, writing, and also what you love, fun in the sun, and don't forget keywords and links to your blog, website.
4. Get Verified
Connect your site to Pinterest and consistency is key.
5. Get active
Post daily, give good content and write a great description and get creative.
6. Pin from other Good Sources
My Bestie's model is sharing is caring. Pin and you will be repinned.
7. Create a Group Board and Join another board
Make connection with other Pinners. Let them teach you what they know. Pinterest is all that and a bag
of popcorn and hot sauce.
8. Advertise, Sell Your Product and or book.
Remember the traffic it gets on a daily basics.
9. Have Fun with my bestie and treat her right or else.
Happy Pinners and check out my Pinterest and be sure to follow me.
Every Thursday is Self-publishing tips and book promotion. To stay in the look don't forget to sign up for my email list.
You've written the book, uploaded it to Amazon and just like that you are now a publish author. Friends and family have bought the book and now sales are quickly dwindling. You're flatlining as an author, and when you started this journey you thought a thousand people would read your book. Lesson I learned it is all about Marketing your book. You must know your audience, build an author's platform, understand distribution, and lastly as my mentor, Treasure Blue said, "Sell Thyself Shamelessly."
I had to understand that five thousand books get published a day. Yes, five thousand books and if you want to touch the surface you need a Marketing Plan.
You need to know your target audience because if you think everyone will love your book then grab the Kleenex, and prepare to cry your eyes out like I did. Harsh facts and reality check books don't sell themselves unless you promote. I am the Queen of creative marketing and learning self-publishing the hard way. Each week I will publish tips, tricks, and how to help ease the process. How do you get into major libraries? How do you market a your fiction book? What are some of the most essentials things you need to move up in the ranks.
Five things You Must Do Now
1. Set up an Author's Profile on Author's Central
Why? You boost your name on top of Google Search Engine. You can attach your Blog, Book Trailers, Social Media Connections (Tip Alert. Connect only your Facebook Fan Page. Why? You want people to like your fanpage, 2. Reviews posted by your facebook friends will be deleted. You want your professional author's page to be all about your novel not your personal business.)
2.Create a GoodReads Author's Profile
Why? Readers love the site and your goal is to get someone to connect to your book. It Puts your name, book and profile on the top of Google SEO. Generate relationships with potentials readers. Gain reviews for your book. A potential hotspot for readers to post reviews about your book. Give a ways and groups connecting to you to potential readers, networking with fellow authors, and promoting your book.
3. Use Instagram
I sell more books on Instagram. I love Instagram and the key is great graphics related to your book. An opportunity to expand and connect your reach. Instagram is all visual but with creative ways you can connect to potential readers.
Why? You are an expert, you want to gain readers and life long buyers of your book. People love tips and tricks. They want to know your how to. So educate them and gain the sell of your books. So get to blogging please.
5. Email list
Authors establish a list use mail chimp and make folks sign up for your list. Why? If social media goes bye bye you're clientele is establish. So start a list whether it is with Mail Chimp, your website provider or Constant Contact you should have one.